Social Media Marketing: Perfect way to rise your sales

Social Media Marketing

Social Media is the most happening online phenomenon right now. People from all over the globe are hooked to a variety of social media platforms from Facebook and Twitter to Instagram and blogs. The presence of such a huge number of people makes social media an ideal place for brands and businesses to showcase their products, promote them and interact directly with the customers.

What is Social Media Marketing?

SocialMedia Marketing (SMM) is a branch of online marketing that allows brands, businesses, services etc to drive more traffic to their websites from a wide range of social media sites such as Facebook, Twitter, YouTube etc.

This form of marketing is more interactive and lively when compared to traditional marketing platforms such as television and newspapers.Social media strategies concentrate on creating compelling content that resonates well with the audience, encouraging them to share it with their friends or fans or followers. To the audience, this kind of shared content appears to come from a trustworthy source and offers more value than when a brand or business or person promotes directly.

What are the advantages of Social Media Marketing?

·         A social media strategy can be as simple as having a blog, a Facebook account and a Twitter account.

·         It is cost effective to create and run a good social media strategy and campaign

·         With good content, viral results can be obtained which in turn provides more exposure and drives traffic to websites

·         Creates awareness about the brand, business, services etc.

·         Facilitates interactions directly with people who help in improving services and gaining insights

·         Build long-term relation and brand loyalty with audience

Are there any disadvantages?

Definitely! Social Media Marketing is a powerful and advantageous tool, but there are some disadvantages that should be kept in mind while planning and implementing a strategy.

·         On social media, the margin for error is very minute as a profile will be constantly in front of an audience. It can have a negative impact on the brand image and reputation. The negative comments on a social media page such as Facebook can tarnish the brand image heavily.

·         Everyone expects to get instant result when it comes to social media. But Social Media Marketing is a time consuming affair. Follow this link for more details http://treuemax.com .

·         Against common notion, expertise is required for a social media strategy to yield good results. There are several features and tools that can be utilised to get the best results. Posting and interacting at the right time is also equally important.

·         Security issues can crop up to even the biggest companies. So, logins and passwords must be employed with precaution.

Social Media Strategy

All companies small and big needs to have a proper social media strategy in place for attaining success. There is no formula or perfect strategy as this form of marketing is still at its nascent stage. However, a sound social media strategy includes a mix of videos, PR, and a variety of engaging content. In case of small businesses interested in social media marketing, they can either employ the services of a social media agency orhire an employee. In both cases they need to prioritise, as SMM requires constant engagement and is time consuming.