Mobile Search Behavior – Keyword Planner Have Always Something, In Store For Us

When Google replaced the KeyWord Tool with KeyWord Planner, the social media marketers were in for a shock as they could not analyze the web traffic over multiple devices. Consequently, new features were being added to the whole “tool set” which allowed the percentage of searches by the various gadgets and devices. Click here to know more about economical seo firm

How Keyword planner assists mobile searches? Going through some of the facts

• Smartphones and gadgets – almost half of the queries are retrieved from the “ in-house store”  : If keyword tools are used as a “search analyzer”, then the words which are possessed with higher traffic would be displayed. But, now the search traffic of all the broad-matched keywords is broken down into levels, such as their traffic in PCs or smartphones or tablets. Of course, the results displayed would only be near closer to the percentages, mentioned in reports like RKG’s Digital marketing reports. It would be better, if you choose these as the “criteria percentages” to determine the search volume, for computers, it is almost 67% of PCs, almost 26% of smartphones and 6% from tablets.

• Determining the keyword set – some would appear in computers and others in smart phones  : If you have analyzed the whole “Google traffic graph”, you may find keywords which are used in computers and not in smart phones; the reversed version can also happen. For instance, terms like flash games would not be searched in the Google by the smartphone users. The services which work best for their device or gadget would only be searched by the online visitors; this is the real fact.. Another example is the GPS based services; if you want to find the nearest Domino’s pizzas or Starbucks, you would eventually find out the directions through smartphone apps. Hence, it is difficult to determine the common set of keywords which would be used by both the PCs and the gadgets like smartphones and tablets.

• Local intent: the favorite “Google searches” of the smartphone users : Do you ever use your computers for finding your nearest store or location? Well, of course, if you are not left with an alternative like a smartphone; it is likely that you would use the computers for local intent searches. People always try to find out the things which are near to them on smart phones, whereas computers are used to find out some  worldly facts or places near the equator (for example). With the help of Keyword Planner, it is easy to track out these “keyword patterns” which would help in mapping the real “keywords” for your website.

• E-shopping – another favorite team for the “shopping lovers”: A few years back, the PCs were used for internet shopping purposes, but when mobiles entered the “ SEO optimization phase”; all the big ticket items were being “shopped” in smart phones and tablets. All these updates or changes are being showcased in the KeyWord Planner. So what should you do? The contents which are optimized by you should be available on multiple screens.  All the transactions are being carried out on all the mobile screens. 

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Social Media Marketing

Images To Play Crucial Role in the Cheap SEO Process on Your Web sites

You ask any of the professionals of SEO and  also of them will actually vouch for the crucial role of the images in the SEO. As the web owners you will then be aware of how the significant images are the business promotions of yours. They just are not the mere illustration, but will play the significant roles to lure your viewers attention and it’s not actually that, the images will also help you in building up the brands of yours among the targeted audiences. Click here to know more about cheap seo service packages

Lets now look at all the images that how plays the crucial role in the SEO process on your sites.

• Visual Appeals: Only an image can speak so louder than the words. Images could instantly say what you require lots of the sentences for describing. Images also will help you in grabbing your viewers attention. The initial thing that anyone noticed is when they actually visit  any website are then the images on that web site and actually not the texts there.

• SEO boosting: Crawlers of the Search engines don’t recognize the images or can’t understand the page layouts. They would register and recognize the images of yours only as the right title and descriptions to all images. Through this way, crawlers could pick up immediately the images and also display them as the part of your contents. Google also then include the images of yours in its links and the databases that directs to the websites of yours. The most crucial part of them, including the images from the perspective of the SEO is you could then add the additional keywords when to add the image descriptions of yours and by giving it the titles. This won’t be then counted as the keywords over-stuffing, so it can also works to the benefits of yours.

• Sharing: Image sharing has now become very easier with the websites like the pinterest. If got impressed viewers of yours could further share it to further, thus by then increasing the viewer ship of yours. You can even also add links to your sites on Pinterest.  On social media images are actually tagged and anyone of you can share the images of yours would then actually know that it is your images that could definitely help you in your web sites brand building and the promotions.

• The Points you need to remember- While then adding the images you have to ensure that you actually don’t, then over-do it, also then add many of the big sized pictures. Be very careful in minimizing the images use as you can’t then afford to let the your speed of the websites go very slow. Web sites with many of the high resolution images would be really very slow and this might not then get appreciated by the viewers and also consequently by the searching engines.

Good quality and clear images if are related to your services and products, especially, can drive more traffic to the website of yours. Through these visual mediums you could do marketing of your search engines and then present business to the audiences.Contact TreueMax for more details.

Why You Must Step Up And Think Seriously About ‘Mobile SEO’??

As there is a hike in the use of digital marketing tactics to build up a successful path of every business today, the worldly-wise use of mobile phones, especially smartphones has shown a tramp in the marketing world. Mobile marketing is now at its peak,  as these devices are handier than any other devices that these are being preferred by most of the individuals by cut shorting the use of other desktop devices. These smart phones are becoming affordable for all levels of people due to its bulk manufacturing, seeing to its rate of usage. Click here to know more about affordable SEO

Surviving in the digital marketing world is difficult without including the mobile SEO strategy in your business, adding a step ahead to improve your online presence as well as digital visibility!

In order to compete and as well as to go on with all the new technological advances in smarter digital marketing world,  it is necessarily important to include the mobile SEO strategy in your business, adding a step ahead to improve your online presence as well as digital visibility. Before planning to include an effective mobile SEO strategy  into your business make sure that you have an idea and accountability about how many users used to get into your website through their mobiles. After getting a clear demographic about this,  you can prioritize your options, whether users are more into mobile or desktop devices. If you find mobile users are more, then, mobile SEO is inevitable for the smooth running of your business.

Reach out the potential users in an easy manner with mobile apps leading into a forward thinking business!

As mobile SEO serves a great part in direct marketing, places a positive impact on the website users, leading to enhanced traffic. In this online world, in order to make your brand in the visible stage with much popularity, it is essential to have mobile SEO. Reaching out the potential users is more easier with mobile apps leading into a forward thinking business. Along with concentrating on other SEO tactics like developing high quality contents, quality link building etc.. so as to reach the top of every search engine, study the analytics and act accordingly so as to tailor and mold your tactics to reach the target market.

Update and Keep on doing what you were with , adding mobile SEO to the list!

The two things that you need to give more importance while getting into the mobile friendly platform is the readability and visibility for the users. If you fail to meet these two essential criteria then there is no point in going with this. This is where mobile SEO plays a vital role. Adding easy search tools and options would make people more into it, improving their interest towards your site because of the easiness to access it. Do what you were doing and  along with that, add mobile SEO also to your list. Satisfy your customers by adapting the new strategies, especially enabling them with mobile search as it’s the future of all business, to reach easily into the global market. Contact us for more details.