Social Media Marketing
Social
Media is the most happening online phenomenon right now. People from all over
the globe are hooked to a variety of social media platforms from Facebook and
Twitter to Instagram and blogs. The presence of such a huge number of people
makes social media an ideal place for brands and businesses to showcase their
products, promote them and interact directly with the customers.
What is Social Media
Marketing?
SocialMedia Marketing (SMM) is a branch of online marketing that allows brands,
businesses, services etc to drive more traffic to their websites from a wide
range of social media sites such as Facebook, Twitter, YouTube etc.
This
form of marketing is more interactive and lively when compared to traditional
marketing platforms such as television and newspapers.Social media strategies
concentrate on creating compelling content that resonates well with the
audience, encouraging them to share it with their friends or fans or followers.
To the audience, this kind of shared content appears to come from a trustworthy
source and offers more value than when a brand or business or person promotes
directly.
What are the advantages of
Social Media Marketing?
·
A social media strategy
can be as simple as having a blog, a Facebook account and a Twitter account.
·
It is cost effective to
create and run a good social media strategy and campaign
·
With good content, viral
results can be obtained which in turn provides more exposure and drives traffic
to websites
·
Creates awareness about the
brand, business, services etc.
·
Facilitates interactions
directly with people who help in improving services and gaining insights
·
Build long-term relation
and brand loyalty with audience
Are there any
disadvantages?
Definitely!
Social Media Marketing is a powerful and advantageous tool, but there are some
disadvantages that should be kept in mind while planning and implementing a
strategy.
·
On social media, the
margin for error is very minute as a profile will be constantly in front of an
audience. It can have a negative impact on the brand image and reputation. The
negative comments on a social media page such as Facebook can tarnish the brand
image heavily.
·
Everyone expects to get
instant result when it comes to social media. But Social Media Marketing is a
time consuming affair. Follow this link for more details http://treuemax.com .
·
Against common notion, expertise
is required for a social media strategy to yield good results. There are
several features and tools that can be utilised to get the best results.
Posting and interacting at the right time is also equally important.
·
Security issues can crop
up to even the biggest companies. So, logins and passwords must be employed
with precaution.
Social Media Strategy
All
companies small and big needs to have a proper social media strategy in place
for attaining success. There is no formula or perfect strategy as this form of
marketing is still at its nascent stage. However, a sound social media strategy
includes a mix of videos, PR, and a variety of engaging content. In case of
small businesses interested in social media marketing, they can either employ
the services of a social media agency orhire an employee. In both cases they
need to prioritise, as SMM requires constant engagement and is time consuming.
